Versus Systems Inc. (NASDAQ:VS, CSE:VS) said it has entered into a Master Service Agreement with branded entertainment agency ENT Marketing Inc to support new client activations using its Versus XEO platform for fan engagement and rewards.
The company noted that the first collaboration between Versus and ENT Marketing was a recent marketing promotion for a popular fast-casual chicken restaurant chain, where Versus powered the customized promotion's fan engagement and prizes based on the XEO platform's popular basketball game Swish.
“This engagement represents the first use of Versus' XEO platform in a quick-service restaurant (QSR) activation, opening a new vertical for the company's leading-edge audience engagement technology,” Versus said.
The activation also demonstrated the traction of XEO in a new sports-adjacent vertical with tremendous potential for future growth, it noted, adding that Versus intends to continue its successful partnership with ENT to bring the XEO platform to other ENT clients.
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"We are thrilled to partner with ENT Marketing for new client activations based upon our XEO platform's engagement and prizing capabilities," said Matthew Pierce, founder and CEO of Versus, in a statement.
"We are extremely pleased with the results of this initial collaboration with ENT Marketing - this marketing promotion was a fun and engaging way for customers to win prizes from their favorite fast-casual chicken restaurant,” he added. “We look forward to working with ENT in the future to bring the power of XEO to their clients' marketing campaigns, and to additional QSRs as well."
Libby Biason, founder and principal of ENT Marketing, said: "We were excited to work with Versus on this dynamic and innovative marketing promotion for our QSR client. The XEO platform was a superb fit with this client's marketing promotion in order to achieve their client's fan engagement and rewards objectives.”
“We look forward to continuing our relationship with Versus and deploying the XEO platform for our clients' marketing promotions and entertainment platforms in the future." Biason added.
Versus, an engagement and rewards company, works with world-class sports teams, leagues, venues, entertainment companies, and other content creators to make engaging, rewarding experiences for fans all over the world.
Contact the author at jon.hopkins@proactiveinvestors.com