Animoca Brands Corporation Ltd has linked with OneFootball Labs, the worlds largest football media platform, and Liberty City Ventures. OneFootball will enable clubs, leagues, federations and players to release digital assets based on blockchain technology.
Co-founder and executive chairman of Animoca Brands Yat Siu is also joining the board of directors of OneFootball and OneFootball Labs.
"Hundreds of leagues and competitions"
OneFootball delivers comprehensive football content from hundreds of leagues and competitions worldwide, including live-streamed football matches, leading to more than 15,000 livestreams and on-demand content clips in 2021 alone.
The joint venture aims to deliver a new era of football fan consumption, providing unique experiences that will drive a mass adoption of blockchain technology in football.
These products will be offered at different price points, with fans able to purchase digital collectibles with just their email address and a credit card.
Animoca will bring its expertise in blockchain, NFTs, gaming and the metaverse to assist OneFootball to create new products that create new revenue streams for the football industry.
True digital property rights
Siu said the sporting universe has made progress in harnessing the potential of NFTs and gaming.
“Animoca Brands is proud to have played a role in nearly every significant milestone in the development of true digital property rights via NFTs.”
CEO of OneFootball Lucas von Cranach said the future of football will be decentralised and built on Web3.
“OneFootball and OneFootball Labs will transform the digital experiences for football fans, giving them more access, more ownership and bringing them even closer to the game we all love, in a way that’s never been done before.”
Written by Duncan Bailey.