Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) has signed a new and exclusive partnership with ‘Hollywood Story: Fashion Star’, a fashion and lifestyle game developed by Nanobit.
The in-game advertising company said ‘Hollywood Story: Fashion Star’ is a role-playing casual mobile game that allows players to live their movie star dream and experience the life of a celebrity.
The game is available on Apple’s operating system (OS) and the Android OS.
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The new partnership will see Bidstack integrate ads seamlessly into the game's cityscape environments.
Ivan Murat, the chief operating officer at Nanobit, said: the company was thrilled with its new partnership and is eager to see what it brings to Bidstack, Nanobit and its games’ players.
"We aim to deliver an immersive experience to our community that is playing Hollywood Story and integrating in-game native ads is an additional step we are taking in that direction. We are excited about the opportunity to show ads in natural locations in our game such as billboards, bus stops, and storefronts,'' Murat said.
Antoine Jullemier, the vice president of gaming at Bidstack, said the AIM-listed company was excited to be working with Nanobit and to be strengthening its fashion-focused offering.
“This partnership allows us to introduce new premium brands into the gaming space while adding authenticity and realism to the game.
"With Hollywood Story: Fashion Star, our native ads are blended naturally into the gameplay without disruption to the player, and adding the game to our growing vertical helps us to maintain the diverse audience that brands are looking for,” Jullemier said.