CardieX Ltd (ASX:CDX), which focuses on health technologies relating to cardiovascular disease and vascular health disorders, has appointed Lesa Musatto to its Board of Directors as an independent, US-based non-executive director, effective today.
The appointment comes as the company pursues a US exchange listing, while its subsidiary, CONNEQT, is gearing up to launch multiple new consumer heart-health devices and apps.
Thirty years in brand development
Musatto, who has 30 years of global experience in brand marketing, product management, business development, operations and sales, will bring a broad range of skill to the company as it continues to target growth.
She has most recently served as the chief marketing officer at Auction Technology Group (ATG), after holding several executive and marketing strategy roles for companies ranging from large corporations to start-ups.
Diverse industry experience
Musatto's ability to execute successful marketing campaigns has allowed her to take on roles in different industries – from consumer retail experience with Levi Strauss, Gap, Inc, and Safeway (NYSE:SWY) to health technology experience with Nuelle and more recently, with ATG – a leading publicly listed exchange and marketplace technology platform.
This diverse experience provides Musatto with an understanding of how to reach customers in a way that resonates with different target markets across the medical and consumer sectors.
“I’m delighted to be part of a company that continues to be a leader in its industry, and I am looking forward to assisting the team in strategic marketing and operations as the company grows and expands into new markets,” Musatto said.
“With our recent expansion into the consumer space through the launch of CONNEQT, we’re thrilled to have Lesa join the board as a way to bring more valuable, hands-on insight to our medical and consumer device strategies,” said CardieX group CEO Craig Cooper.
“Having spent the last two months getting to know Lesa, I’m convinced she will be instrumental in helping us execute on our vision and mission for all our group company brands.”