PlantX Life Inc announced that its wholly-owned Portfolio Coffee Inc subsidiary has launched a new Canadian e-commerce platform, which aims to reflect the company's ongoing rebranding efforts in line with its expansion strategy.
The plant-based e-commerce platform said the new e-commerce strategy, which offers a user-friendly and interactive online shopping experience, is aimed to forward Portfolio Coffee's mission of helping its customers to (re)discover coffee by offering farm-to-cup fresh, direct-trade coffee sourced from renowned farms around the world and roasted in Canada.
“We know from various market research reports that e-commerce website designs are paramount in fostering customer loyalty and boosting brand awareness,” PlantX CEO Lorne Rapkin said in a statement.
READ: PlantX Life announces monthly gross revenue of $1.72M for March 2022
“Almost 60% of all online consumers prioritize website design as the primary factor when judging a business' credibility, 75% of consumers evaluate their opinion of an e-commerce service based on its website design alone, and almost 90% of online shoppers are more likely to return to a website if they have a good online user experience,” Rapkin added.
PlantX noted that Portfolio Coffee’s new e-commerce platform can be found under the domain www.portfoliocoffee.store, which emulates PlantX's rebranding efforts to holistically modernize the identity of its subsidiaries in a way that echoes the company’s core values of quality and innovation.
It added that the decision to launch the new e-commerce platform was driven by the impact of PlantX's previous efforts to rebrand its wholly-owned Little West, LLC subsidiary, which experienced year-over-year revenue growth of 145% in March 2022.
PlantX styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, like an online shop and meal delivery services.
The online shop houses over 5,000 vegan products, and its recently-added meal service delivers chef-created dishes straight to the doors of Western Canada. The company offers more than 10,000 plant-based products.
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