Naturally Splendid Enterprises Ltd. (TSX-V:NSP, OTC:NSPDF) announced that it has inked a National Food Service Broker Agreement with Tri-Elite Marketing Ltd to market the plant-based entrees, Plantein, across Canada.
Tri-Elite will focus on securing food service listings across Canada for Naturally Splendid’s line of plant-based, meat alternative entrees, according to a release from Naturally Splendid.
The food marketing group has over 20 full-time sales representatives across Canada dedicated to servicing Tri-Elite clients and expanding their distribution, Naturally Splendid told investors.
READ: Naturally Splendid secures exclusive rights to Plantein trademark in Canada
"We are very pleased that our initial Plantein launch and subsequent rollout strategy is being supported by an organization as successful as Tri-Elite Marketing,” Naturally Splendid CEO Craig Goodwin told shareholders.
“Their understanding and achievements regarding product launches and national distribution will significantly benefit our sales and distribution strategies. We look forward to working with the Tri-Elite team with our most exciting product launch to date."
Tri-Elite president Aggie Christopher added: “Consumers are demanding plant-based products more now than ever before and we believe this category will continue to grow … We look forward to implementing the systems and processes we've developed over our decades of doing business that have proven to be successful and look forward to working with the Naturally Splendid team to make the Plantein brand a sensation in Canada."
Plantein is the brand name for Naturally Splendid's line of plant-based entrees, and includes a plant-based burger, Crunchy Burger, Crumbed Tenders, Sweet Chili Tenders, Nuggets, Schnitzel, Garlic Kiev, and a Phishy Filet.
Tri-Elite will be participating with Naturally Splendid at the Canadian Health Food Association (CHFA) trade show on April 23 and 24, promoting the Plantein line.
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