Versus Systems Inc. (NASDAQ:VS, CSE:VS) said it has successfully deployed its XEO Interactive Services at the San Antonio Stock Show and Rodeo, marking a fourth consecutive year of the partnership.
The event is one of the largest in the city of San Antonio, Texas, with approximately 1.3 million visitors. This year, the two-week festival included 20 performances, with 15,000 to 17,000 attendees each night.
"We are always excited to work with the San Antonio Rodeo and are proud to be back for the fourth consecutive year, providing a fun and innovative way for Rodeo fans to engage with the festival, whether they are at home or at the fairgrounds," Matthew Pierce, founder and CEO of Versus Systems, said in a statement.
"We are thrilled to enable fans to win real-world prizes through their increased engagement with the Rodeo's events. We look forward to the San Antonio Rodeo each year and to continuing our partnership by bringing interactivity, engagement, and real-world prizes to Rodeo fans," he added.
READ: Versus Systems partners with Diplomat Sports & Entertainment to bring XEO platform to Japanese baseball
Versus activated its XEO platform's interactive arcade to enhance the in-venue and at-home experience of hundreds of thousands of Rodeo fans for the duration of the festival. The XEO arcade, included the Filter Fan Cam, Ford Tug of War, and Circle K Guess the Score. More than 365,000 fans saw the activations and almost 10,000 rewards were distributed.
“Fan engagement through the XEO platform reached a new record and the interactive arcade games have become a staple at the fairgrounds rodeo that fans anticipate and seek out. Incorporating Versus technology into the event adds an extra layer of fan engagement and allows us to reward our loyal fans, which has become a great tradition for the Rodeo,” Chris Derby, chief marketing officer of The San Antonio Stock Show and Rodeo said.
Versus Systems is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play. Versus adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment - whether in-venue or online - making the content more contextual, personal, and rewarding.
Versus works with world-class sports teams, leagues, venues, entertainment companies, and other content creators to make engaging, rewarding experiences for fans all over the world.