Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc said it has launched the Investor Pass, a multi-faceted and data-driven communication and marketing platform leveraging the power of Fobi's AI, Big Data and Mobile Wallet Technology.
The company said Investor Pass will be a managed service and Fobi will earn revenue from initial setup fees, per pass license fees, marketing and development services, advertising & sponsorship opportunities as well as data monetization.
The platform will help public companies engage and improve their investor relations strategies and communications through the delivery of real-time, data-driven, personalized shareholder communication, it added.
"I have always strived to provide as much access and transparency to our shareholders as possible and now with the official upcoming release of our Investor Experience platform it takes our investor relations strategies and approach to an entirely new level,” Fobi CEO Rob Anson said in a statement.
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Anson added: “The platform has been designed to automate and activate a first of its kind content and engagement platform that is fuelled and driven by a data-first approach. Our goal was to deliver to the market a personalized level of content and engagement while providing companies with better knowledge, understanding of and direct access to their investors with a mobile app-less and unified IR experience. With today's announcement and the response garnered from early introductory meetings, I believe that Fobi is very well positioned to stake a flag in the lucrative investor relations and communications space."
Fobi said the Investor Pass will deliver insights and analytics enabling companies to measure the impact of their investor communications through a real-time dynamic dashboard showing exactly what investors are engaging with and when. The product will also include a custom branded messaging and analytics portal and custom branded Wallet passes for each client. The real-time messaging based on the investor's interests can even be pushed directly to the lock screens on phones, ensuring that investors have the best and most unified user experience possible.
The company said it will launch its own Investor Pass product called the Fobi Investor Experience initially to its own investors during a webinar hosted by CEO Rob Anson and CTO Tamer Shafiq to be held on April 26, 2022, at 11.00am PST. Investors can register for the webinar via the following link: https://us02web.zoom.us/webinar/register/1016504100080/WN__gnF_ANlTmmInglfVl6RBA
Given Fobi's partnership with Shopify (TSX:SH., NYSE:SHOP), the Investor Pass also comes with E-Commerce functionality built-in, making it a snap to set up a company merchandise store, which can help generate further brand affinity, awareness and exposure.
Fobi added that all profits from the merchandise store will go to Fobi's charity of choice, KidSport, as part of Fobi's community service activities.
Contact the author at jon.hopkins@proactiveinvestors.com