GameSquare Esports Ltd and its portfolio company Complexity Gaming have tapped LA Galaxy striker Javier "Chicharito" Hernández as Complexity Stars’ first professional soccer player.
Chicharito joins eight professional athletes that are growing their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program, including NBA champion JR Smith, NFL running back Leonard Fournette, and five-time UFC title winner Max Holloway.
Complexity said that Chicarito will collaborate with the group’s roster of talent on “unique experiences that combine the best of the real-world and virtual pitch,” according to a statement.
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Details of future events, branded content, and collaborations with other professional athletes and creators will be made available on Chicharito's social channels – which boast over 14.3 million followers – the Complexity website, and the GameSquare website.
"Chicharito is a footballing legend and a great gamer," Justin Kenna, CEO of GameSquare, told shareholders.
"His accomplishments on the pitch and on Twitch, make him a great addition to Complexity Stars' growing roster of talented athletes, entertainers, and gamers.”
Chicharito told investors that gaming has always been a passion.
"Signing with Complexity Stars allows me to create content and host online and live events that engage with my fans off the pitch,” the soccer star said. “Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to rapidly grow with the space, I knew it would be a perfect fit."
GameSquare Esports is an international gaming and esports company headquartered in Toronto, Canada. The company seeks to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment.
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