Bridgeline Digital Inc (NASDAQ:BLIN) has announced that its site search product has been chosen by a large industrial distributor to power its online store.
In a statement, Ari Kahn, CEO of Bridgeline commented "Bridgeline has continued to grow within the B2B distribution industry, especially in electrical, automotive, and industrial. Our site search product has unique features designed for the complexity of B2B catalogs that are appealing to manufacturers and distributors."
The industrial equipment and services distributor, with over 30 years of experience in the market, is one of the largest in Europe.
Not only is the distributor inherent to the operation of industrial equipment, but the distributor also facilitates and maximizes productivity by working with machine manufacturers (OEM), industrial maintenance and repair (MRO) companies, and system integrators, Bridgeline said.
READ: Bridgeline Digital says it closed 33 license sales totaling over $650,000 in ARR (annual recurring revenue) in the second quarter of fiscal year 2022
Since launching its online store a year ago, the distributor was unhappy with its site search tool and began researching providers for Magento.
With over 100,000 SKUs and 2,000 unique monthly searches, Bridgeline's site search tool was selected over competitors for its unique natural language processing capabilities, ease to integrate with Magento, and special features designed for B2B.
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value.
Contact the author at jon.hopkins@proactiveinvestors.com