AMPD Ventures Inc announced that its wholly-owned subsidiary, Departure Lounge Inc, has formed a mixed reality creative development team under the leadership of immersive content industry veteran, Adam Rogers, who joins the company as vice president of creative and head of studio.
The Vancouver, British Columbia-based company said Rogers will spearhead the growth of a robust creative services team that will develop linear and interactive experiences for customers across a range of applications, including entertainment, education, training, and simulation, and across a range of devices, from high-end virtual reality (VR) headsets through mobile devices, and the latest augmented reality (AR) wearable technologies.
“Volumetric capture is becoming increasingly crucial to immersive content development as the real world and the 3D spatial environments of the Metaverse merge, enhancing the fidelity and realism of virtual reality and mixed reality experiences,” Departure Lounge CEO James Hursthouse said in a statement. “Under Adam’s guidance, we can now offer customers creative development services incorporating the human performance captures generated by our Metastage Vancouver facility in addition to the capture service itself.”
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An award-winning immersive industry pioneer, AMPD noted that Rogers was most recently development director at Electronic Arts’ Create Capture Lab where he oversaw motion capture to support EA’s AAA game development teams.
Before EA, Rogers was the creative producer at the ground-breaking Intel Studios Volumetric VR/AR production facility in Los Angeles, the world’s largest stage for volumetric video capture. Creative projects include Reggie Watts Runnin’ VR, Reggieverse VR (in production), La Femme VR, and Arsenal AR.
“I am confident that I have found an amazing new home at Departure Lounge, and I look forward to making my skills, contacts, and experience an integral part of the company’s growth,” Rogers added. “My goal is to advance our creative capabilities that accelerates value for our clients in this next, spatial chapter of the Internet. We view the Metaverse and the 3D spatial web as an opportunity to implement new approaches around creativity, engagement, storytelling, and digital value creation that are exciting, diverse, and inclusive.”
In its recent ‘Metaverse and Money’ report, AMPD said Citi stated that the metaverse economy could be worth $13 trillion by 2030. With the Metaverse described as the next generation of the internet, combining the physical and digital world in a persistent and immersive manner, Departure Lounge is pursuing its vision of combining technologies to facilitate access to the Metaverse and a creative services team to build experiences in the Metaverse utilizing those technologies.
Contact the author at stephen.gunnion@proactiveinvestors.com