The Good Shroom (TSX-V:MUSH) Co Inc announced its first large retailer launch of Teonan instant wellness beverages in all Central Market locations in Texas.
The cannabis and beverage products company said the launch is the first step in what is expected to be a series of launches with a variety of supermarkets in the US.
“The health food industry is ripe for disruption. It has more health conscious consumers than ever before,” The Good Shroom (TSX-V:MUSH) Co CEO Eric Ronsse said in a statement.
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“It doesn't just take a great product at a good price to succeed. You need large scale distribution, merchandizing and a solid sales team in order to obtain large early adopter retail accounts,” Ronsse added.
Good Shroom noted that Central Market, a higher end supermarket chain in the organic/healthy segment with 10 locations, is one of many key targets for Teonan due to its customer base, which is health conscious and generally purchase clean label products.
It added that its US sales and marketing team are working alongside Central Market to assure proper shelf positioning and visibility of all the Teonan products.
Teonan instant wellness beverages are produced by Good Shroom’s licensed subsidiary, Teonan Biomedical Inc.
The Good Shroom (TSX-V:MUSH) Co operates a portfolio of brands that include traditional cannabis and beverage products. It aims to promote the use of functional ingredients such as probiotics and functional mushrooms in consumer products.
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