Lifeist Wellness Inc. (TSX-V:LFST, OTCQB:NXTTF) said its wholly-owned US subsidiary Mikra Cellular Sciences Inc., has engaged two Olympic medalists, figure skater Ashley Wagner and swimmer Cullen Jones, as brand ambassadors.
"Mikra is a centerpiece of Lifeist's wellness mission to improve human health, and I couldn't be more encouraged with the path that it is on," said Meni Morim, CEO of Lifeist, in a statement. "After recently introducing its first breakthrough product, CELLF, Faraaz and team are continuing to build the ecosystem around Mikra with these world-class athletes. We are just getting started as we go after the massive nutraceuticals market, which is worth over $100 billion dollars in the US alone."
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Wagner won a bronze at the 2014 Sochi Winter Olympics and a silver at the 2016 World Championships. Jones won gold at the 2008 Olympic Games in the 4x100m freestyle relay, as well as two silvers and a gold at the 2012 Olympic Games. He also won two gold medals and one silver medal at the swimming world championships.
"To complement our development deal with baseball hero Jose Bautista, Mikra continues to assemble a roster of athletic role models and amazing humans to support the launch of Mikra and push our mission of increasing the world's healthspan forward," said Faraaz Jamal, COO of Lifeist and CEO of Mikra. "Both Ashley and Cullen are inspirations and trailblazers, and we are privileged that they are part of the Mikra family. Together, we plan to help humans around the world enjoy better cellular health."
Contact the author at jon.hopkins@proactiveinvestors.com