SPYR (OTCQB:SPYR) Inc, doing business as SPYR (OTCQB:SPYR) Technologies, revealed that its subsidiary Applied Magix Inc is now planning a new digital marketing campaign.
Woodlands, Texas-based SPYR Technologies, through its subsidiary Applied Magix, develops and resells Apple ecosystem compatible products in the multibillion-dollar smart home and connected car markets.
"We are planning to expand our marketing footprint in a more customer focused manner to the online market space," Applied Magix CEO Dr Harald Zink said in a statement.
"We already have a presence online with eBay and Amazon. The next phases of our online initiatives will include Facebook, Reddit, YouTube, Instagram, and of course TikTok — including influencers in these various channels," he added.
Meanwhile, SPYR Technologies CEO Tim Matula noted that while the group will initially focus on its popular TV campaign, the company hasn’t “forgotten about the digital marketplace.”
"This is what we are pursuing and engaging in — our planned next marketing phase," added Matula.
The digital marketing campaign is currently in the “planning stages,” noted the company.
In addition, SPYR continues to identify and target acquisitions that will grow its footprint in the industry and expand the products it offers consumers, including companies developing artificial intelligence (AI) and smart technology products.
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