ImagineAR CEO Alen Paul Silverrstieen and Kosha Irby, Chief Marketing Officer for the Professional Bull Riders joined Steve Darling from Proactive to share news the company has signed a multiyear licensing agreement to integrate its SDK into the Professional Bull Riders mobile app.
Silverrstieen telling Proactive the PBR will utilize the technology to engage with both fans and partners by allowing them to take pictures and videos with holograms of riders, appearing as if they are really standing next to these athletes.
Irby telling Proactive PBR partners can also deliver immersive activations at PBR competitions, such as AR Treasure Hunts, for fans to win prizes. The AR integration is scheduled to launch at PBR World Finals beginning May 13, 2022.