DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) announced that its wholly owned subsidiary Engagement Labs (TSX-V:EL) has renewed and will continue to provide its data and analytics to one of the premier media and entertainment, internet content streaming (OTT), and streaming video service providers in the US.
The new campaign contract is valued at $150,000.
DGTL said Engagement Labs (TSX-V:EL) continues to grow the number and caliber of key accounts in the OTT and media entertainment sector. DGTL Holdings did not have clients within this high-growth sector prior to the Engagement Labs (TSX-V:EL) acquisition.
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The company said the renewed 12-month deal with the leading premium streaming video service provider in the US for TotalSocial for the third consecutive year has been instrumental to successful marketing programs, earned media performance, and subscription growth
Engagement Labs provides insights through an intuitive and regularly updated dashboard into performance for the client and key streaming media competitors on targeting, impact of marketing and media, role of influencers, and more.
"We are thrilled to continue our relationship with this very important client, and to cultivate and grow our relationships with more media and entertainment brands. Engagement Labs goal is to consistently demonstrate our leadership in the space by providing media brands unique insights for ad sales, audience development, competitive positioning and campaign effectiveness," said DGTL Chief Commercial Officer Steven Brown in a statement.
"Our Client is one of the most innovative media companies, and the contract renewal attests to the value of TotalSocial and our proprietary data. OTT companies have a tremendous amount of data on their consumers and the fact that they value our data to add to their models and decision making is testament to the quality and uniqueness to TotalSocial data and methodology.”
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