Adastra Holdings (CSE:XTRX) Ltd. has announced that its newly developed brand, Endgame, which was soft-launched last week, sold out in less than 24 hours of delivery to the British Columbia Liquor Distribution Branch.
The Langley, British Columbia-based company said Endgame's initial stock-keeping unit (SKU) delivery included two varieties of vaporizer cartridges: Mosa x Blood Orange and White Rhino x Raspberry Lemon.
"We are thrilled to bring Endgame, our first exclusive in-house brand, to market," the company’s CEO Michael Forbes said in a statement. "Selling out on day one of launch demonstrates consumer appetite for a lower cost vaporizer that delivers on quality, flavour and convenience. With added production capacity, new orders are quickly being shipped to supply our customers."
The company said it plans to deliver two new Endgame shatter products to the British Columbia Liquor Distribution Branch in early April: Black Cherry Punch x Jack Herer and Jack Herer x White Rhino. These hydrocarbon-extracted cannabis concentrates are gaining popularity in the Canadian cannabis market for their full spectrum extract potency and flavour, it added.
Founded in 2018 and formerly known as Phyto Extractions Inc, Adastra is a leading manufacturer and supplier of innovative ethnobotanical and cannabis science products designed for the adult-use and medical markets and forward-looking therapeutic applications.
Contact the author at stephen.gunnion@proactiveinvestors.com