Sports merchandising company Fanatics said the US National Footbal League (NFL) was the single biggest investor in its latest round of funding which valued the company at a whopping US$27bn.
The funding round raised US$1.5bn last month and saw Fanatics' valuation jump 50% ffrom its previous raise last August.
The company said NFL contributed US$320mln.
Other investors included the Major League Baseball Players Association (MLBPA), the National Hockey League, BlackRock and Fidelity, according to CNBC.
Around 10% of the company now belongs to leagues, players' associations, and team owners.
Fanatics predicts it will reach a staggering US$5bn revenue this year up from US$2.2bn in 2017.