Stephan Beringer from Mirriad Advertising explains to Proactive why its in-content advertising technology can solve the problem of viewers fast-forwarding through adverts.
It’s very, very important, he says, which recent data from Nielsen has highlighted
“We deliver literally 23% incremental growth in terms of the reach of people which, on average, is enormous.
“When you think about it, we're adding a quarter to a market’s potential”