ImagineAR Inc. (CSE:IP, OTCQB:IPNFF) has announced a multi-year licensing agreement with Fanmaker to integrate its SDK platform into the Professional Bull Riders' (PBR) mobile app PBRewards.
In a statement, ImagineAR said PBR will utilize the technology to engage with both fans and partners.
Using the PBR Mobile app, fans can take pictures and videos with holograms of riders, appearing as if they are really standing next to these athletes, and instantly share the content on social media. PBR partners can also deliver immersive activations at PBR competitions, such as AR Treasure Hunts, for fans to win prizes.
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"AR provides a compelling second-screen experience for fans using their mobile phones to capture unique engaging moments," said Kosha Irby, chief marketing officer for PBR. "With ImagineAR integrated into the PBRewards Mobile app, fans can create content themselves and further connect with their favorite riders."
The PBRewards mobile app is available free in the iTunes and Google Play stores. The AR integration is scheduled to launch at PBR World Finals beginning May 13, 2022.
"PBR is a fast-growing, completely new market opportunity for immersive AR fan engagement in the USA,” said ImagineAR CEO Alen Paul Silverrstieen. “PBR has a history of innovation and now will be delivering rider and sponsorship experiential mobile activation for their live events. ImagineAR is thrilled to become part of the Bull Riding fan experience."
PBR has rapidly transformed into one of the fastest-growing sports in America with a growing social media presence. During the 2021 season, PBR social media generated more than 3 billion impressions, 1 billion video views, and 1 billion video minutes viewed.
Capitalizing on the popularity of bull riding around the world, and the growing appeal of cowboy values, PBR has attracted many international athletes who travel to the US to compete exclusively in the world's elite bull riding tour.
In early 2022, PBR announced the launch of a new league. PBR Team Series, with eight founding teams playing an 11-events season beginning in July, culminating in a team Finals in Las Vegas. Each team will be based in a home market, playing host to a homestand and Western lifestyle festival. There will also be two "neutral site" events, culminating in a championship at T-Mobile Arena in Las Vegas on November 4-6.
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