Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) said its Brax subsidiary has entered into a partnership with ROI Marketplace LLC, a leading native advertising agency.
The partnership aims to promote Brax's platform and migrate ROI Marketplace's existing customer base onto Brax's platform.
Wishpond also announced the integration of Brax with MGID Inc., a provider of a native advertising network with access to over 32,000 publishers worldwide reaching over 850 million unique visitors a month.
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The company said Joe Burton, CEO of ROI Marketplace and a frequent speaker at industry events, such as Affiliate World and TES Conference, will join Brax's advisory panel, bringing years of experience managing native advertising campaigns to Brax's product development team.
"We're incredibly excited for our partnership with Joe and the team from ROI Marketplace. They are true leaders and innovators in the native advertising space, and their agency complements Brax's technology offering perfectly,” said Brax general manager Kevin Ho in a statement.
“We are looking forward to our future together, in which we will provide innovative native advertising solutions to our customers."
ROI Marketplace, listed on Inc. magazine's 5000 Fastest Growing Companies, is considered a market leader in the native advertising space and was recently awarded the Native Media Innovator of the Year (Media Innovator Awards).
"I have worked with Brax in various capacities over the past eight years and always thought they had an amazing team,” commented Burton.
“The native advertising landscape is changing daily and any company doing native advertising at scale should be using a system like Brax's. ROI Marketplace has long been considered one of the top native marketing agencies in the world and to have the honor to work with a top native advertising optimization platform such as Brax, is something we are enthusiastic about.
“Together we will refine and continue to build on their amazing technology to deliver all the tools and resources any media buyer needs to be successful."
Wishpond said the integration with MGID opens up the door for Brax to onboard a wider audience of advertisers while simultaneously giving its current customer base more ad network options to choose from.
Features of the integration include the ability to manage MGID ad spend directly inside of Brax, and to create MGID ads directly within Brax with the option to publish them across other ad networks simultaneously.
Wishpond also offers built-in optimization tools such as A/B split testing for ads and the ability to create rules to optimize ad campaigns across multiple ad platforms.
Contact the author at jon.hopkins@proactiveinvestors.com