Vejii Holdings Ltd announced that it has signed a distribution and marketing agreement with VFC Foods Ltd, whereby Vejii will purchase, market and promote VFC fried Chick*n products in the US market through ShopVeji.com, and its Food Service products through VEDGEco.com.
The company said VFC is an iconic UK-based brand, co-founded by Matthew Glover, animal rights activist and the co-creator of the Veganuary movement, which has amassed traction with consumers globally.
“VFC is one of many brands to onboard across both our retail and wholesale channels, showcasing Vejii's value as a full-service partner to the most innovative brands within the industry,” Vejii Holdings CEO Kory Zelickson said in a statement.
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“We offer brands everything from direct-to-consumer (DTC) to business-to-business (B2B) fulfillment across our cold-chain logistics network as well as a host of other services including paid digital and social media influencer marketing that helps brands gain awareness within the online community,” Zelickson added.
The company noted that under the terms of the agreement, VFC is committing capital to marketing services with Vejii, along with distribution through the company's network of fulfillment centers.
It added that the market for plant-based chicken alternatives has been heating up, and VFC has already gained a viral following within the vegan community.
Following its recent acquisitions of VeganEssentials.com, and VEDGEco.com, combined with its digital marketplace at ShopVejii.com, Vejii operates five regionalized distribution centers, strategically located to provide full continental coverage in the US and Hawaii, which include direct-to-consumer shipments for retail as well as wholesale distribution to independent restaurants and grocers, according to the company.
Vejii is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors.
The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs.
Contact Sean at sean@proactiveinvestors.com