GameSquare Esports Inc. (CSE:GSQ) said its Complexity Gaming subsidiary has entered a multi-year sponsorship agreement with Lenovo Group, a Fortune Global 500 company serving customers in 180 markets around the world.
"We are pleased to join forces with Lenovo," said Justin Kenna, CEO of GameSquare, in a statement. "As the exclusive supplier of world-class desktop and laptop PCs, Lenovo is helping to fuel the future of competitive excellence and powering the business of esports. We are extremely proud to have Lenovo as a multi-year partner which illustrates the continued growth in commercial activity within gaming and esports. We look forward to ongoing announcements and initiatives with Lenovo as we continue to bridge the gap between brands and fans with the support of world-class companies as customers and as partners."
The company said the sponsorship features Lenovo as the exclusive desktop and laptop PC supplier to Complexity, adding that the partnership represents a meaningful increase in the value of naming rights for the Complexity headquarters located at the home of the Dallas Cowboys at The Star in Frisco.
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"Gaming is a hundred-billion-dollar industry and a key focus for our business. Lenovo's collaboration with Complexity was a natural decision as we seek to deepen our commitment to, and investment in, the esports and gaming communities," said Gerald Youngblood, chief marketing officer, Lenovo North America.
"We are excited to equip Complexity's state-of-the art facility with our leading-edge Legion gaming hardware and workstations to help their athletes elevate their game play and content creators produce compelling content reaching millions of fans across the globe, " added Youngblood.
Today, Complexity released its new 2022/23 jersey that features Lenovo and has unveiled the new Lenovo Legion Esports Center.
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