LeanLife Health (CSE:LLP) Inc has appointed veteran entrepreneur Robert Hall as a strategic board member to add to the team, bringing the Mike Tyson-endorsed Iron Energy Drinks to the soft drink market across Canada and the US.
Hall brings over 20 years of management experience to LeanLife, having previously raised significant seed funding and provided working capital to expand large-scale projects.
In a statement, LeanLife said Hall will provide the company with a “more local presence.”
READ: LeanLife Health places large purchase order for Tyson Iron Energy beverages to meet growing demand
Hall replaces Robert Chanson, who has resigned from the board of the Vancouver-based company.
CEO Anis Barakat told shareholders that the team is “very excited” to work with Hall.
“As a strategic board member, I see his contribution and this partnership as being extremely beneficial to the company's growth and expansion,” Barakat said in a statement.
"Our dedicated e-commerce website is nearing completion and our customers will soon be able to order online and receive products straight to their door with free shipping. Our Amazon sales will also go live soon."
LeanLife Health (CSE:LLP) CFO, Daniel Cruz, added: "I'm very much looking forward to working with Robert on the financial side of the business and getting into profitability as soon as possible. Our range of skills and experiences complement each other perfectly to steer the company through its early phases of growth."
Meanwhile, Barakat highlighted LeanLife’s working relationship with Mike Tyson, the former World Heavyweight champion boxer, and his public networks. "Iron Energy Drink will be one of the branding projects LeanLife will work on directly with Mike Tyson,” the CEO told shareholders. “Given the way he is active in the promotion of his other projects and ventures, I think he will bring his unique style and energy to our products and we are excited to be working with him."
Separately, LeanLife said it has settled an aggregate of $1,223,514 of indebtedness to certain creditors of the company through the issuance of 17,478,774 shares at a price of $0.07 per share.
Contact Angela at angela@proactiveinvestors.com
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