Versus Systems Inc. (NASDAQ:VS, CSE:VS) said it has partnered with Tokyo-based advertising agency, Diplomat Sports & Entertainment Inc., to power interactive fan experiences for the Hokkaido Nippon-Ham Fighters at the Nippon Professional Baseball's 2022 season.
The league is the highest level of professional baseball in Japan and the engagement further expands the company’s presence in international markets.
"We are proud to be partnering with Diplomat Sports & Entertainment to deliver a fun, innovative, and engaging way for Japanese baseball fans to interact with their favorite teams and enable them to win real-world rewards," Matthew Pierce, founder and CEO of Versus Systems said in a statement.
"We are excited to bring the XEO platform to Japan, working with the Hokkaido Nippon-Ham Fighters to enhance the in-game experience of their loyal fans. We look forward to bringing interactivity, engagement, and real-world prizes to sports fans attending live events across the globe," he added.
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With the Fighters as its initial partner, Versus will activate its XEO platform's interactive arcade to enhance the in-venue experience of tens of thousands of Japanese baseball fans during the 2022 season, which begins on March 25.
Kiminari Hori, CEO of Diplomat Sports and Entertainment Inc., added: "We are very pleased to be working with Versus Systems to enhance the fan experience across Japanese baseball. Their dynamic technology will bring a new level of fan engagement and rewards to the Nippon Baseball League and its fans."
The XEO arcade enables fans of the Fighters to earn points and win real-world prizes, promoting and rewarding their loyalty. Versus anticipates that additional teams from Nippon Professional Baseball could activate the XEO platform through the course of this season.
Versus Systems is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play. The company adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment - whether in-venue or online - making the content more contextual, personal, and rewarding.
Contact the author at jon.hopkins@proactiveinvestors.com