Trees Corporation (NEO:TREE.AQN) CEO Michael Klein joined Proactive to discuss how the Toronto, Canada-based cannabis company aims to capture new, emerging consumer segments in the cannabis sector.
Klein says the group, which bills itself as a differentiated retail experience, combined with digital platforms, is hoping to attract a new segment of 'cannabis curious' consumers. The company has 11 Trees branded storefronts in Canada, including seven stores in Ontario and four in British Columbia, with two more expected to open shortly.