PlantX Life Inc said it has entered into a strategic partnership with BESTIES Vegan Paradise, a grocery store for independent, vegan businesses to contribute to expanding the vegan community in an equitable way.
In collaboration with BESTIES, PlantX said it has initiated the redesign and rebrand of its XMarket brick-and-mortar stores in Venice and Hillcrest, California under the BESTIES brand, and these locations will also include BESTIES branded products.
“This partnership has already catalyzed an additional 30% in sales revenue in the first month since the rebrand of PlantX's Venice location to reflect the BESTIES model,” PlantX Life CEO Lorne Rapkin said in a statement.
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“This initial reaction indicates that sales revenues under the new, and more recognized BESTIES brand, should increase further as our concerted marketing efforts get underway,” Rapkin added.
The company also noted the new BESTIES locations in Venice and Hillcrest allow orders placed on PlantX's e-commerce platforms to have same day deliveries throughout Los Angeles and San Diego, respectively.
PlantX styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, like an online shop and meal delivery services.
The online shop houses over 5,000 vegan products, and its recently-added meal service delivers chef-created dishes straight to the doors of Western Canada. The company offers more than 10,000 plant-based products.
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