Animoca Brands Corporation Ltd subsidiary Quidd, has partnered with MGA Entertainment to bring MGA’s L.O.L. Surprise!™ characters to digital collectibles.
Quidd will provide a robust offering of officially licensed digital L.O.L. Surprise!™ collectibles available via the Quidd app and on blockchain.
Quidd is the original digital collectibles and NFT marketplace and studio and is the first marketplace built for buying and selling limited-edition, individually serialised digital collectibles and NFTs.
Its unique mintables technology and easy-to-use platform, makes digital and NFT collecting available to mass audiences of all levels of crypto experience.
For more than five years, Quidd has facilitated the issuance, sale and exchange of limited-edition, officially licensed digital collectibles, featuring more than 325 of the world's most popular brands, including Disney, Game of Thrones, Rick and Morty, and many others.
The partnership with MGA presents another way for Animoca to expand the NFT experience.
Launching with three unique collections
MGA Entertainment is the fastest growing and largest privately held toy company in the US and its L.O.L. Surprise!™, is the number one selling toy line.
The company creates innovative, proprietary and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery and sporting goods. Some of its major names include award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, Na! Na! Na! Surprise™, Baby Born® Surprise and Zapf Creation®.
The collaboration with Quidd brings these collectible and customisable toys to more than eight million users and to millions more who want to bring their fandom into gamified digital items and NFTs.
The collaboration will launch with three unique collections. The first drop of collectible portraits, stickers and accessories will celebrate the toy line’s series of dolls, rarities and customisability. As a Quidd Mintables collection, these collectibles can be purchased with a credit card and all items can be minted on blockchain if users choose to do so. This would allow users to start their first NFT collections on the permanence of blockchain.
A second collection of limited, highly coveted, one-of-one 3D NFTs will let fans display their love of L.O.L. Surprise!™ in the open digital universe. The final collection of metaverse game pieces will let collectors bring their L.O.L. Surprise!™ avatars into other platforms such as The Sandbox.
"What I love about our L.O.L. Surprise! collaboration is that we're taking this beloved, physical toy and giving fans, whether they’re crypto savvy or not, a tangible, fun digital collecting and playing experience," Quidd VP of Content Sam Barberie said. "We want to celebrate what makes L.O.L. Surprise! special: toys that are surprising, collectible and focus on self-expression and customisation."
MGA Entertainment CEO & founder Isaac Larian said, "We are thrilled to partner with Quidd on continuing L.O.L. Surprise's venture into the digital space and positioning MGA Entertainment at the forefront of innovation. This collaboration will allow collectors to show their fandom in the growing metaverse ecosystem and experience L.O.L. Surprise! in a whole new way.”
The first L.O.L. Surprise!™ collection will be released on March 29, 2022, on the Quidd marketplace and apps.