Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) has said it will launch its Else Toddler Omega complete and balanced nutrition drink on Amazon.com in the coming weeks and on its own e-store Elsenutrition.com soon after.
This will be followed by retail distribution in select retail outlets, the company added.
The launch comes after the success of Else Nutrition’s Organic Plant-Based Complete Nutrition for Toddlers. Else Toddler Omega is the company’s first toddler product to have added Omega 3 and Omega 6 fatty acids that support brain and eye development, designed to optimize essential proteins, making it complete and balanced.
“We’re thrilled to build on the success of our flagship Organic Toddler product, with a new offering that addresses a larger audience. We’re continually innovating to respond to customers’ requests and pediatricians’ expectations, and this offering is expected to further expand the size and growth rate of our Toddler-targeted business,” Hamutal Yitzhak, CEO and co-founder of Else Nutrition said in a statement.
READ: Else Nutrition concludes successful preclinical study on plant-based infant formula
Else Toddler Omega is a plant-based, clean-label, non-GMO, soy-free, gluten-free, nonorganic nutritional drink for toddlers aged 12-36 months. It is designed to support a toddler’s growth and development, as well as promote natural digestion, through its combination of whole food ingredients: almond, buckwheat, and tapioca.
The new product, which has received the Clean Label Purity Award Certification, will be offered in 22oz powder cans at a price of $29, to address a wider target market and to maximize its reach, Else said.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, plant-based food and nutrition products for infants, toddlers, children, and adults.
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