PZ Cussons PLC (LSE:PZC) announced the acquisition of Childs Farm, a rapidly growing baby and child personal care brand.
Under the deal, Childs Farm founder Joanna Jensen made an investment in the PZ Cussons (LSE:PZC) subsidiary that completed the acquisition, so that PZ Cussons now owns 92% in Childs Farm, for which it paid £36.8mln in cash.
It may take full ownership of Childs Farm by the end of May 2025.
Childs Farm’s product lines include bath and shower, skincare and haircare, which are complementary to PZ Cussons’ core categories of Baby and Hygiene.
Cussons highlighted Childs Farm’s “very strong” sustainability credentials and said it is well-progressed towards B Corp certification, a designation that demonstrates that a company meets certain standards of social and environmental responsibility.
“Childs Farm is a clear leader in sustainability, demonstrating that we share a strong ethos, as PZ Cussons journeys towards our own B Corp ambition,” said Jonathan Myers, CEO of PZ Cussons.
Jensen added: "I am incredibly proud of the brand that Childs Farm has become, and what the team at The Barn have achieved to bring natural, sustainable sensitive skincare to the little ones of Britain and beyond.
“It is clear to me that in PZ Cussons, with our shared vision for the brand and cultural fit, we have found a fantastic partner, and the team and I look forward to working with them to take the business to the next level."