Potent Ventures Inc announced a new partnership with the World of Vegan media platform, founded by wellness influencer Michelle Cehn.
The partnership comes ahead of the launch of Potent Ventures’ rebrand to The Gummy Project, which was announced in December 2021.
Working with World of Vegan and Cehn’s 1.1 million Instagram followers, Potent Ventures said that the partnership will ensure widespread exposure for The Gummy Project’s brands and product launches.
READ: Potent Ventures partners with The Bee Conservancy to further its purpose-driven Keystone Species strategy for the Gummy Project
The partnership will comprise of an extensive campaign with articles, Instagram posts, and other social media efforts via Facebook, Twitter and Pinterest, as well as features on Cehn’s World of Vegan e-newsletter.
Cehn will receive US$3,950 per month from Potent, according to a statement.
"Building on our significant partnership announcements with OCEARCH and the Bee Conservancy, The Gummy Project and World of Vegan have established a partnership that will significantly raise brand awareness directly to one of our target markets, further aligning the brand as one of substance and purpose," Potent Ventures CEO Charlie Lamb said in a statement.
World of Vegan’s Cehn said that the world is ready for consciously-crafted vegan gummies.
"People are eagerly looking for ways to align their food choices and purchases with their values and it's always a double-win when a brand like The Gummy Project goes beyond just being vegan, and truly establishes their business as a business for good," Cehn told investors.
"I've always had a soft spot in my heart for sharks and I'm thrilled they are speaking out for a species that is underrepresented (and mis-represented) in the media."
Contact Angela at angela@proactiveinvestors.com
Follow her on Twitter @AHarmantas