Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) has announced a new partnership with J.P. Libros Ediciones Oklever, S.A. De C.V. (LaLeo) to help sell the Evergenius platform to the Latin American market.
LaLeo, headquartered in Mexico City, is the largest medical e-commerce marketplace in Latin America that serves the needs of doctors, dentists, medical students, and clinics.
LaLeo sells a wide selection of medical books, medical and dental devices, consumables, and accessories to more than 300,000 medical professionals and students.
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Wishpond's wholly-owned subsidiary Invigo uses its Evergenius platform to offer specialized digital marketing services to help medical and dental clinics improve brand recognition and website conversions by growing their customer base and increasing revenue.
The platform's key features include customer relationship management (CRM), reputation management, call tracking, marketing automation tools, mobile marketing through SMS, pay-per-click management, sales funnels, and analytics.
Pursuant to the partnership, Wishpond said LaLeo will offer Invigo's Evergenius software platform to its medical and dental customers in Latin America. This partnership will help Wishpond access and sell into these major new markets.
"LaLeo has built an enviable market share and a tremendous brand name as the go-to eCommerce vendor for medical and dental books and supplies,” said Wishpond CEO Ali Tajskanda in a statement. “The Latin American market is an important growth market for us and we believe that our Evergenius platform can help LaLeo's medical and dental customers grow their customer base in those markets."
Also, Wishpond said it will provide LaLeo with training, software, and support for the EverGenius platform, while LaLeo will host, resell and provide support with respect to the platform to its customers as well as providing localization and other customizations for the Latin American markets.
Wishpond and LaLeo will share a percentage of the revenue derived from sales of software and services that are facilitated by LaLeo.
"We are extremely excited to work with Wishpond," said Francisco Zarete, CEO of LaLeo. "We see tremendous synergies working with Wishpond since they offer a complete suite of software and services perfectly suited to help LaLeo's customers with their online marketing needs. We are excited to introduce our customers to the Evergenius platform."
Wishpond noted that the partnership opens up a significant opportunity for the company to access and sell to a large and growing Mexican and Latin American market more efficiently through LaLeo, which has more than a million followers. It also allows LaLeo to increase its engagement and grow its business with its medical and dental customers.
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