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The Markets
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Software & services

Animoca Brands’ mobile game Benji Bananas adopts ApeCoin as play-to-earn token

Animoca Brands is transitioning its adventure mobile game Benji Banana into a play-to-earn model with Ethereum-based token ApeCoin as the primary reward.

Animoca Brands Corporation Ltd has launched play-to-earn options for its mobile game Benji Bananas with Ethereum-based token ApeCoin as the primary reward for players.

The first transitional phase will see the sale of ‘Benji Passes’ that allow players to collect tokens when playing Benji Bananas, slated to begin on March 17 and available here.

ApeCoin and Benji Bananas

Issued by the ApeCoin decentralised autonomous organisation (DAO), ApeCoin (APE) is an ERC-20 (the standard Ethereum smart contract token) governance and utility token being adopted by Bored Ape Yacht Club and its ecosystem as the primary token for new products and services.

Bored Ape Yacht Club is a collection of 10,000 Bored Ape NFTs created by Yuga Labs.

Known as BAYC, the collection was launched in April of 2021 and has expanded to include the spinoff collections Bored Ape Kennel Club (BAKC), and Mutant Ape Yacht Club (MAYC).

Benji Bananas is a free-to-play mobile game from Animoca Brands available on the App Store and Google Play with more than 50 million downloads.

The action game involves making Benji the monkey and his friends leap from vine to vine through the jungle, collecting rewards and attempting to travel the greatest distance possible.

About Animoca Brands

Animoca Brands describes itself as a leader in digital entertainment, blockchain and gamification that is driving digital property rights via NFTs and gaming to help build the open metaverse.

It develops and publishes a broad portfolio of products including the REVV token and SAND token and original games and products utilising hundreds of popular intellectual properties.

The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl and Lympo.

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