Mednow Inc (TSX-V:MNOW, OTCQB:MDNWF) said it has launched Total Health by Mednow, which provides science and evidence-based personalized supplement plans for consumers focused on preventive health.
Total Health aims to counter consumer confusion about supplements and endeavors to prevent harmful interactions with medications. Mednow believes the offering strongly complements its mission of redefining the digital pharmacy's role in holistic care.
"We feel there is a real need for more expert guidance, something that typically costs hundreds of dollars or more, but is free through Mednow's Total Health offering, and part of Mednow's mission to improve access to healthcare and to do what's right, not easy," Winsome Dewar, Mednow's head supplement expert and nutritionist said in a statement. “There appears to be a lot of supplement confusion out there. Due to COVID, people are taking even more supplements than ever but significant improvements in key areas like sleep, stress, immunity, and energy only occur when they're of the highest quality to ensure absorption, and they're taken correctly and consistently.”
WATCH: Mednow: disrupting the pharmacy lineup
“In our opinion, far too often consumer purchasing decisions are fueled by fads over facts, and people may be taking supplements that are expired, low quality, aren't right for them and in some cases, maybe harmful. Total Health aims to fix this problem," she added.
Assessment by a nutritionist, not an algorithm
Customers signing up for Total Health benefit from a tailored total vitamin and supplement plan built by Mednow's in-house nutritionist and supplement expert. To eliminate dosage mix-ups, customers also receive daily dose packs of supplements, packaged for them by day and time of dose and delivered free to their doors.
Total Health customers undergo a holistic health assessment by a nutritionist, not an algorithm. Customers start by taking the Total Health quiz, a seasoned nutritionist with decades of supplement experience then carefully reviews the answers before following up with an in-depth customer consultation by email or telephone. Once the information is gathered, a personalized supplement plan is built, tailored to one's goals.
The new launch only offers Health Canada-approved, third-party tested supplements of high quality and formulation, from respected brands such as Genestra, Douglas Labs, Pure Encapsulations, NFH, and Designs for Health.
Changes or improvements to a Total Health customer's health are carefully monitored by Dewar and her team, so supplements can be adjusted accordingly to address evolving needs.
Additionally, Total Health expands Mednow's integrated healthcare services available through the pharmacy. This means a customer's medications are carefully reviewed by a pharmacist to try to prevent negative interactions with supplements. This is an important step considering that most Canadians buy supplements off the shelf. Notably, over half of them also take medications and most take as many as four different supplements.
The company noted that the global dietary supplements market size was valued at $151.9 billion in 2021 and is expected to expand at a compound annual growth rate of 8.9% from 2022 to 2030. The Food and Drug Administration estimates that there are more than 29,000 different dietary supplements available to consumers, and an average of 1,000 new products are introduced annually while 2. 27% of Canadians have increased their consumption of vitamins, minerals, and supplements since the pandemic.
Mednow is a healthcare technology company offering virtual access with a high standard of care. It provides virtual pharmacy and telemedicine services as well as doctor home visits through an interdisciplinary approach that is focused on the patient experience.
Contact the author at jon.hopkins@proactiveinvestors.com