Vejii Holdings Ltd announced that the company has signed a consignment and fulfillment services agreement with Unreal Deli Inc to provide inventory into Vejii Fulfillment Services for sale on Vejii Express, and through its own direct-to-consumer channel.
Under the terms of the agreement, Vejii will pick, pack, and ship orders for ShopVejii.com and for Unreal Deli's own e-commerce platform, unrealdeli.com, further expanding the services the company can offer its partners.
"We are so excited to partner with Vejii to expand and streamline our D2C capabilities as Unreal continues to build its dominance in the premium plant-based deli category,” said Jenny Goldfarb, founder of Unreal Deli in a statement. “Vejii has already been a great partner, and we are excited to deepen our relationship."
READ: Vejii Holdings says its VEDGEco USA subsidiary to exhibit at this year’s Natural Products Expo West
As an early-stage start-up, Goldfarb appeared on Shark Tank to pitch her concept of authentic, New York-style deli meat to the sharks and secured an investment from Mark Cuban. Since then, the brand has gained significant traction, with distribution through retailers like Whole Foods and Publix, along with its own D2C consumer channels and its existing relationship with both ShopVejii.com and VeganEssentials.com.
"With five distribution points across the US, Vejii can reach 100% of the continental United States, and Hawaii with ground delivery,” said Darren Gill, president of Vejii. “We will not only be handling storage, pick, pack and ship for Unreal Deli, but also undertaking sample distribution, which we've identified as a key opportunity to support our brand partners.”
Gill added that this provides a new revenue stream for the company but also deepens the relationship with new and innovative brands like Unreal Deli, which is already a top-selling SKU (stock keeping unit) for Vejii.
"We continue to see increasing demand from brands looking to leverage our distribution network which spans across the US and Canada, to provide D2C shipping for their products. Approximately 40% of our Vejii Express offering, which makes up all of our top-selling SKUs are now on consignment through the VFS platform,” noted the CEO of Vejii, Kory Zelickson.
Zelickson added: “It's very exciting to see innovative brands like Unreal Deli recognize our ability to deliver their products directly to consumers' doorsteps through our cold-chain logistics network and to take advantage of the added-value resources we provide including Vejii's internal marketing programs that support our brand partners."
Contact Ritika at ritika@proactiveinvestors.com