FOBI AI Inc, a provider of real-time data analytics through artificial intelligence, announced that it has launched the Adam Hadwin Fan Pass at the Valspar Championship, the signature PGA Tour event in Palm Harbor, in Florida.
The Vancouver-based data intelligence company said the Adam Hadwin Fan Pass is the first implementation of a new fan engagement platform built off the recently released PassPro solution, Fobi's enterprise-grade software as a service (SaaS) Wallet pass platform.
It’s a great Made in Canada story connecting a Canadian advanced technology company with Adam Hadwin, one of Canada's most successful pro golfers. The Adam Hadwin Fan Pass can be downloaded on a phone by visiting www.fobi.ai/adam.
READ: Fobi AI sees fiscal 2Q revenue rise by 59% as it gains from a solid business pipeline
Fobi said anyone who downloads the Adam Hadwin Player Pass from March 22, 2022 until April 30 automatically qualifies for a giveaway powered by two of Adam's key sponsors, Callaway and Levelwear. The first prize is a trip to watch Hadwin play at the RBC Canadian Open, while the second prize is a package from Callaway that includes a custom driver and other gear, and the third prize is a complete golf outfit from Levelwear. Details about the giveaway can be found here.
In a statement, Hadwin said: "I'm thrilled to see the Fan Pass come to life this week and excited to team up with Fobi to deliver fun and engaging content to fans."
The launch at the Valspar Championship is a nod to Hadwin’s win at the signature PGA Tour event in Palm Harbor in 2017. Fobi’s Fan Pass will enable Hadwin to engage directly with his fans and provide them with a one-stop-shop to find out everything about the golfer, including his latest results, stats, his charities, hobbies, and more.
Fobi founder CEO Rob Anson said: "Adam's Fan Pass truly exemplifies the versatility and limitless potential that our wallet pass technology delivers. As we look to continue driving digital and experiential innovation in the sports and entertainment industry and as a proud Canadian, I am very excited about the opportunity to partner and work with Adam.”
“Adam's commitment to his fans and his dedication to his craft has enabled him to achieve such a high level of excellence in his career and is well suited to represent Fobi," he added.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive