Champion Gaming (TSX-V:WAGR) Group Inc announced that it has hired Web3 and non-fungible token (NFT) firm Long Lost Friends to assist it in developing and implementing a metaverse and NFT strategy.
The company said it has been identifying actionable opportunities in the metaverse, NFT and crypto space for itself and its two principal brands, Football Outsiders and EdjSports, and expects Long Lost Friends will assist in building the roadmap and strategic materials necessary to execute on these opportunities.
“By combining our company's industry-leading sports wagering-focused content, data and analytics with this new and limitless virtual world, we will empower our customers to harness next generation strategies, tools and technologies to inhabit virtual worlds for all of their sports wagering and fantasy sports activities,” Champion Gaming (TSX-V:WAGR) Group CEO Ken Hershman said in a statement.
READ: Champion Gaming re-launches EdjSports.com for improved user experience
“Partnering with Long Lost Friends meets our strategic goal of entering the metaverse by leveraging the expertise of a team that has been a pioneer in the Web3 space and has already demonstrated tremendous success curating and advising on offerings for other leading brands, including Superplastic, StockX and Ambush,” Hershman added.
The metaverse is a combination of multiple elements of technology, including virtual reality, augmented reality and video where users 'live' within a digital universe; it also may contain elements or be integrated with blockchain technology.
An NFT is a blockchain based digital asset that represents real-world objects like art, music, in-game unlockables and videos. They are bought and sold online, frequently with cryptocurrency.
Champion Gaming (TSX-V:WAGR) is building the "moneyball" of sports wagering. It is a sports content, data and analytics company that provides predictive and prescriptive analytical models and win probability applications and statistics in the sports industry for teams, media, fans, and bettors.
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