Potent Ventures Inc. (CSE:POT) said it has appointed Kory Zelickson, co-founder of Namaste Technologies (now Lifeist Wellness Inc) and Vejii Holdings (CSE:VEJI, OTCQB:VEJIF) Inc, to its Advisory Board.
The company noted that the appointment comes as it prepares to launch the Gummy Project and its purpose-driven 'Keystone' species product marketing strategy for its initial gummy product line.
"The Gummy Project is thrilled to welcome Kory to our strong team of advisors," said Charlie Lamb, CEO, The Gummy Project in a statement. "The response to our 'Keystone' species model has been extremely encouraging and Kory will add tremendous value and experience to the company as we streamline our roadmap to launch The Gummy Project and our initial product line."
READ: Potent Ventures appoints former Pepsi executive, Bruce Gillies to its Advisory Board as it prepares to launch The Gummy Project
Zelickson commented: "The Gummy Project represents very compelling story to me as consumer sentiment continues to shift towards sustainable companies. I believe the Gummy Project's innovation and creativity, when marketed strategically, will be rewarded with long-term consumer loyalty."
Zelickson has over 15 years of demonstrated innovation and technology experience, launching successful e-commerce and technology start-ups. He is an engineer by trade, with expertise in midstream processes and innovation.
He co-founded the multivendor platform Namaste Technologies, which became a publicly-traded company in 2014. In 2018, the company reached a market valuation of C$1 billion-plus, realizing more than 20 times returns for its initial series of investors.
He is co-founder and CEO of Vejii Holdings (CSE:VEJI, OTCQB:VEJIF), a digital marketplace for plant-based and sustainable living products. The company supports and scales local start-ups and multi-national brands across its platform. Vejii Holdings (CSE:VEJI, OTCQB:VEJIF) also owns and operates VeganEssentials.com, a pioneer in the online vegan grocery, and VEDGEco.com, the first plant-based B2B platform which services independent restaurants and grocers.
Potent Ventures - formerly Weekend Unlimited Industries Inc - plans to focus on the formulation and distribution of low sugar plant-based gummy products with additional product launches expected to incorporate vitamins, adaptogens, other nutraceutical ingredients, and wellness products.
The Gummy Project's initial launch will feature two endangered Keystone species - sharks and bees. Long term, the Gummy Project aspires to develop a robust endangered Keystone Species product mix, connecting with consumers through content, merchandise and live experiences that support conservation efforts with these endangered species and their ecosystems.
Contact the author at jon.hopkins@proactiveinvestors.com