Albion Capital's Robert Whitby Smith talks to Proactive on why they're keen to 'back companies all the way to IPO and beyond'.
He talks about their work with Grapeshot that developed a platform to help keep brands safe as well as helping brands and publishers to match ads to more specific targets.
He says they had 'amazing founders, thought leaders in the industry and strong differentiation in young markets undergoing a massive digitisation and transformation’.