Mothercare PLC (LSE:MTC) has suspended all business in Russia, which it said would impact up to a quarter of its global sales.
The retail brand suspended the sale and shipment of all products to the country, affecting its 120 stores and a sizeable online presence there, as the presence of Western corporations in Russia becomes increasingly untenable.
The move is expected to hit 20-25% of global sales, Mothercare said, which would reduce group profits by £0.5mln per month, or £6mln if it was in place for a full year.
Shares in Mothercare are down nearly 25% since Putin ordered troops into Ukraine as investors step away from firms with strong Russian ties.
They fell another 24% to 10.05p in early trading on Wednesday before quickly easing back up to 12p.
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