Potent Ventures Inc, which is in the process of changing its name to The Gummy Project Inc, said it has established a partnership with OCEARCH, a global non-profit organization conducting unprecedented research on shark populations to accelerate the ocean's return to balance and abundance.
"We are absolutely thrilled to have established this significant partnership with OCEARCH, and the previously announced 'Bee Conservancy,' both of which are essential to the Gummy Project's "Keystone" species strategy, helping to raise awareness of endangered "Keystone" species that are crucial to the planet's ecosystems," the company’s CEO Charlie Lamb said in a statement.
He added: “The Gummy Project is purpose-driven, supporting endangered, "Keystone" species, one gummy at a time - and by doing so, we are supporting some of the world's most important ecosystems while providing a healthier and more sustainable alternative to the typical sugar-packed gummy - and very importantly, engaging consumers with a feel-good marketing strategy.”
READ: Species product marketing strategy for its initial gummy product line
Potent Ventures noted that the agreement between OCEARCH - which generated 14.3 billion impressions in 2020 - and The Gummy Project has an initial two-year term.
As an OCEARCH partner, The Gummy Project will have the ability to generate authentic content for social media, and earned media channels to support the brand along with event participation, it added.
The Gummy Project will donate 7% of net sales of shark gummies to OCEARCH, with minimum guaranteed annual donations equal to US$20,000 for the first year and US$30,000 for the second year.
"All of us at OCEARCH are excited to be partnering with The Gummy Project who be will be launching better-for-you gummy products while educating consumers and the general public about the significance of sharks as an endangered "Keystone" species,” OCEARCH founder and expedition leader Chris Fischer said. “The Gummy Project's support will aid OCEARCH's mission to ensure that the shark population is healthy today while building a healthy planet for tomorrow.”
The Gummy Project's initial launch will feature two endangered Keystone species - sharks and bees. Long term, the Gummy Project aspires to develop a robust endangered Keystone Species product mix, connecting with consumers through content, merchandise and live experiences that support conservation efforts with these endangered species and their ecosystems.
Contact the author at stephen.gunnion@proactiveinvestors.com