Tiidal Gaming Group Inc has revealed that its wholly-owned Sportsflare division has launched the first-of-its-kind player proposition (prop) markets for Dota 2, a popular esports title, on its platform.
Player prop markets allow bettors to wager on certain outcomes that are determined by the performance of individual players during a game.
"The new player prop markets for Dota 2 gives us a first-mover advantage in the esports space as there are currently no sportsbooks or platform providers that offer this product," said Max Polaczuk, chief technology officer of Tiidal Gaming in a statement.
"Prop betting has been successful in traditional sports where fans follow players as much as they follow their favourite teams. We believe that the esports industry is no different and by providing player prop wagering for leading esports titles, we will be able to offer esports fans to bet on specific outcomes revolving around the players they follow. Moving forward, we will continue to offer additional product offerings that will improve the betting experience and subsequently boost betting activity by a significant margin," he added.
Sportsflare will be the first odds provider to deliver player prop markets for Dota 2. The offering is currently not available on any bookmaker and to date, and there are no platform providers that provide it as part of their core product offering.
With accurate and reliable data sources for player settlement, combining automation with 24/7 supervision and content review, Sportsflare already offers the most comprehensive CS:GO player prop coverage based on the number of available matches and markets in the industry. As a result, the new offering enables Sportsflare to deliver an extensive suite of player prop markets.
Overview of Sportsflare's Player Prop Markets for Dota 2:
- Betting options: Player kills over/under on every map
- Available for Tier 1 Dota 2 games within major esports competitions
- Over 3,000 fixtures covered per year
The company said the player prop markets for Dota 2 along with CS:GO will be charged based on an artificial intelligence (AI) driven pricing model to enhance returns on each bet placed. The offering will be provided in pre-match markets and Sportsflare's esports Betbuilder, which allows player props to be combined with other Dota 2 prop bets, creating unique and engaging bet slips. The Dota 2 player prop markets will be available for all sportsbooks that license Sportsflare's data.
Fixed-odds betting, which includes proposition wagering, held the largest revenue share within the global sports betting industry in 2020, generating over US$16.75 billion. In addition, the company noted, prop bets are increasing in popularity within US sportsbooks as well as Canadian lottery companies, especially since the legalization of single-event sports betting in Canada.
Given the market opportunity for prop wagering, the addition of player prop markets for Dota 2 to the company's technology platform, highlights Sportsflare's commitment to offer a wider selection of esports betting solutions, which includes products that have seen success in traditional sports.
The company said it will continue to develop new innovative gaming solutions through Sportsflare to offer more competitive gambling offerings.
Tiidal Gaming is a leading media and technology platform enabling next-generation engagement in esports and gaming. It is positioned at the intersection of gaming, media, and betting and enable its partners to create positive, engaging, and immersive fan and consumer experiences through its industry-leading media and technology offerings.
With deep industry roots and expertise, Tiidal is focused on the next generation of fan and consumer and building the future of game-based entertainment.
Contact the author at jon.hopkins@proactiveinvestors.com