Hapbee Technologies Inc (TSX-V:HAPB, OTCQB:HAPBF) announced that it has entered into a product and marketing agreement with nutritional supplements provider BiOptimizers USA Inc.
The wearable wellness technology company also unveiled an agreement to participate in a marketing rewards program operated by Royal Bank of Canada (TSX:RY) (RBC).
“We are pleased to partner with BiOptimizers and to participate in RBC’s rewards program to co-promote our products,” said Yona Shtern, CEO of Hapbee in a statement. “BiOptimizers is an established and respected brand within the wellness industry, while RBC is one of the largest financial services institutions in Canada with a loyal client base."
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“As highlighted in our annual shareholder letter from December, key elements of our growth strategy for 2022 include collaborating with leading brands, and releasing new lifestyle blends to meet a broader range of needs. We will continue to expand our reach this year, and one way we are doing that is by working with world-class organizations,” Shtern added.
Under their agreement, Hapbee and BiOptimizers will co-market their products across social media and through existing affiliate and influencer marketing channels.
The companies will also collaborate on developing new blends that will be designed based on BiOptimizers’ Nootopia, Magnesium and Sleep supplement stack.
“I’ve been a fan of the Hapbee Neckband since the first moment I tried it,” said Matt Gallant, founder and CEO of BiOptimizers. “I think the synergies between Hapbee and BiOptimizers are a great win for people that are serious about taking their mental performance to its pinnacle.”
Hapbee said it recently signed an agreement to participate in RBC’s Ampli Rewards program, which gives users cash back on everyday online and in-store purchases.
The agreement means that all RBC credit cardholders and Ampli members will receive a series of exclusive special offers to purchase Hapbee products, the company said.
Contact the author at jon.hopkins@proactiveinvestors.com