Vejii Holdings (CSE:VEJI, OTCQB:VEJIF) Ltd said it has signed an agreement with Blender Bites Ltd., an award-winning Canadian company offering a line of premium, organic and plant-based pre-portioned frozen functional foods.
Under the terms of the deal, Blender Bites will be joining Vejii's fulfillment and distribution platform, Vejii Fulfillment Services (VFS) to be merchandised alongside the company's top-selling products in Canada, through its Vejii Express platform.
Blender Bites recently won the 2022 Product of The Year Canada Award, under the organic beverage category.
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"We love Blender Bites and their product offering that provides consumers with a simple solution towards maintaining a healthy diet,” said Darren Gill, president and COO of Vejii in a statement. “We're proud to partner with an award-winning brand that recognizes our ability to deliver their products across the country, direct-to-consumer (D2C), and at the same time, offer a world-class buying experience."
Blender Bites stock-keeping units (SKUs) will be available on both platforms through the VFS program, and Vejii said it is looking forward to launching new SKUs on behalf of Blender Bites as they come to market.
"The VFS program is similar to the Amazon FBA model, but provides fulfillment services for D2C and B2B [business-to-business] channels, specializing in the challenging category of cold-chain logistics, which is something that we do well,” noted Vejii CEO Kory Zelickson.
“As we've been helping support our brand partners, we identified the need for brands to have access to our internal cold-chain distribution network, and since we launched Vejii Fulfillment Services, over 40% of our brand partners participate in the program. The VFS program has proven to be valuable for our brand partners, and brings Vejii the ability to continue to scale and onboard brands by accepting inventory on consignment from brands into our distribution network" the CEO concluded.
Vejii is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors.
The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs.
Contact the author at jon.hopkins@proactiveinvestors.com