Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) told investors it has launched a new e-mail marketing platform with new features, which will help its clients increase sales and engage with customers.
The new offering includes such features as the ability to preview e-mail text, support for dynamic, interactive emails with accelerated mobile pages (AMP e-mail) and a new e-mail API (application programming interface).
"Email marketing is a major part of Wishpond's offering, and our updated features and user experience should help small businesses to achieve even greater levels of engagement and return on investment," said Jordan Gutierrez, the chief operating officer of the tech firm.
"Email marketing is one of the most effective strategies for businesses to achieve excellent growth, and we can't wait to see how these new features help our clients."
Vancouver-based Wishpond offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities.
READ: Wishpond Technologies recognized by Gartner Digital Markets as it advances marketing-focused online business solutions
It serves over 3,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries and uses a Software-as-a-Service (SaaS) business model where substantially all its revenue is subscription-based and recurring.
Its new e-mail marketing offering includes preview e-mail text, which provides merchants the ability to allow their customers to see a snapshot of emails in their inbox.
Its AMP e-mail support also allows merchants to add dynamic content to their emails to create a more engaging and immersive experience, increasing click-through and conversion rates.
Meanwhile, e-mail API, said Wishpond, provides dedicated support to instantly solve deliverability issues.
"Clients can use the Email API to gain deeper understanding of email performance. By sending with a world-class API, Wishpond's new email marketing platform makes it easy for companies to scale their email volume without sacrificing email performance," it added.
Contact the author at giles@proactiveinevstors.com