ASOS PLC (AIM:ASC) has become the latest high-profile company to sever connection with Russia.
The online fashion flogger had already suspended sales in Ukraine following that country’s invasion by Russian forces and now it has halted sales to Russia.
The company said continuing to sell clothes to Russian customers was "neither practical nor right".
A (translated) message on Asos’s Russian website said it apologised to its Russian customers “but now and until further notice we cannot process orders from customers in Russia”.
“ASOS’s priority is the safety of its colleagues and partners in Ukraine and Russia. Immediately following the invasion, ASOS suspended sales in Ukraine as it became impossible to serve customers there. Against the backdrop of the continuing war, ASOS has decided that it is neither practical nor right to continue to trade in Russia, and has, therefore, today suspended our sales there. Our thoughts are with the people of Ukraine and all those affected in the region,” the company said in a statement.