BlueRush Inc. (TSX-V:BTV) told investors that it has joined the Brightcove Marketplace to provide Brightcove customers personalized video marketing capabilities.
The company explained that personalized video marketing is critical to success in today’s digital world. As organizations continue to invest time and money in video, BlueRush said they need to maximize their return on investment.
"Increasingly, our customers are asking to add personalization, calls to action, and other dynamic elements to their existing video assets, hosted using the Brightcove Platform," BlueRush CEO Steve Taylor said. "This integration will allow Brightcove customers to quickly and easily create additional value from new or existing videos using our personalized video creation at scale capabilities."
READ: BlueRush inks C$850K services contract to boost US alternative lender’s digital transformation
Blue Rush chief technology officer Richard Pineault said the BlueRush IndiVideo platform is built with integrations to meet organizations' personalized video marketing needs.
“With just a few clicks, videos hosted on the Brightcove Platform can be embedded into personalized templates that offer significant and easy-to-use creative flexibility to marketing and salespeople who want to achieve higher levels of engagement and better conversion metrics,” Pineault added.
Rajan Shah, vice president for technology partners & integrations at Brightcove, said: "The IndiVideo integration will provide Brightcove customers with an easy way to create personalized videos to capture the attention of viewers and keep audiences engaged, all while leveraging the reliable, scalable, and secure delivery of the Brightcove Platform."
BlueRush develops and markets IndiVideo, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer life cycle, from increased conversions to more engaging statements and customer care. IndiVideo enables Bluerush clients to capture knowledge and data from their customers' video interactions, creating new and compelling data-driven customer insights.
Contact the author at stephen.gunnion@proactiveinvestors.com