Vejii Holdings (CSE:VEJI, OTCQB:VEJIF) Ltd announced that its wholly-owned VEDGEco USA Inc subsidiary will be exhibiting at the Natural Products Expo West (Expo West) in Anaheim, California, which is being held from March 9 to 12, 2022.
The company said it expects the event to increase exposure and boost the distribution network for its business to business (B2B) platform, which services an extensive network of independent restaurants and grocers.
“VEDGEco's platform, as the B2B division of Vejii Holdings (CSE:VEJI, OTCQB:VEJIF) targets a massively underserved market of independent restaurants and grocers by providing hassle-free access to a wide offering of plant-based products, allowing restaurant owners to add new items to their menu without the burden of weekly financial commitments or minimum order values that are typical with most national distributors,” Vejii Holdings (CSE:VEJI, OTCQB:VEJIF) CEO Kory Zelickson said in a statement.
READ: Vejii says record revenues for January 2022 reflect organic and acquisitive growth
“Expo West is a great opportunity for VEDGEco to showcase their product offering as the only online platform that specializes in servicing this niche market,” Zelickson added.
Natural Product Expo West is the largest natural health and organic products trade show in North America, with the annual meeting attracting more than 60,000 organic and natural products industry professionals.
The trade show is mainly visited by retail buyers and gathers an average of 3,000 exhibitors, according to the company.
Vejii is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors.
The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs.
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