Gamesquare Esports Inc has announced that Oluwafemi "Femi" Okusanya has joined the company to lead the newly launched Fourth Frame Studios, a first-of-its-kind content production and creative execution studio at the intersection of gaming and culture.
The Los Angeles-based company said Okusanya, the former vice president of content at FaZe Clain, is “a leading creative director with extensive experience growing content studios” and is the recipient of numerous Streamy Awards, including best-branded content in 2021.
His extensive resume of working with top tier companies includes global brands and household names within the automotive, sports apparel, footwear, luxury brands, and professional sports teams and leagues, it added.
READ: GameSquare Esports celebrates Super Bowl with Pre-Game Mixer and Whatnot activation
"I consider Femi to be a generational talent; we are extremely fortunate to have him join Gamesquare,” Gamesquare CEO Justin Kenna said in a statement. “Femi has developed a world-class portfolio of work which resonates with brands in the gaming, esports, sports and entertainment industries."
Kenna said the Fourth Frame team has already commenced production work for a large, endemic gaming brand with meaningful opportunities in its sales pipeline.
"Based on Femi's prior success producing leading gaming and esports content, I am excited for the high quality, creative work expected from Fourth Frame Studios and the financial success that we forecast for the business," he added.
Gamesquare said the LA-based Fourth Frame Studio will develop creative content solutions for brands to reach the next generation of consumers. The studio offers a full suite of creative resources and production services to better position brands within digital ecosystems. This includes creating premium long-form and short-form video content, curating and executing experiential in-person events, and concepting digital products and experiences, such as designing augmented reality (AR) and virtual reality (VR) environments in the metaverse.
The company said a recent letter to shareholders highlighted the importance of identifying and launching new businesses that scale rapidly and the importance of building diversity to improve the company's ability to make great decisions and become a world-class organization.
“Management believes that the launch of Fourth Frame Studios, with Mr Okusanya at the helm, supports these initiatives as we seek to continuously grow Gamesquare,” the company said.
As part of Gamesquare, the company said Fourth Frame Studios will have access to a portfolio of companies that will broaden the scope of its capabilities and allow it to push creative limits.
These include Gamesquare company Gaming Community Network’s resources as well as Cut+Sew's expertise at the intersection of sports, entertainment, technology, and new media and its curated network of influencers to help brands reach a younger, more culturally-relevant audience in genuine ways.
Contact the author at stephen.gunnion@proactiveinvestors.com