Marble Financial Inc. (CSE:MRBL, OTC:MRBLF) has said Lendforall.ca, a leading business and consumer loan provider based in Canada, has launched the company’s proprietary Marble Connect Application Programming Interface (API) on its platform.
The launch follows an announcement in November last year that Marble Financial had signed a licensing agreement with Lendforall.
"We are pleased to announce the launch of our proprietary Marble Connect API on Lendforall as they are the first lending network to launch our API," Doug Tanner, Marble's VP of Business and Corporate Development, said in a statement.
Lendforall matches borrowers with lenders to provide them with loan options that have the most competitive lending rates. To date, it has helped over 200,000 Canadians, Marble said.
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Through the integration of Marble Connect, Lendforall expects to obtain approximately 5,000 new MyMarble members per month as well as access to Lendforall’s unique customer data, consisting of critical financial information.
"Given the nature of their operations, innovative technology is required to ensure borrowers are matched with lenders who are a good fit for them based on their financial needs. The integration of Marble Connect to facilitate this complex process attests to the strength of our B2B solutions.” Tanner said.
Lendforall is the first online alternative lending marketplace and Marble’s second B2B client to launch Marble Connect.
Multiple licensing agreements were signed for Marble’s Connect API last year and are expected to go live by the second quarter of 2022, the company noted.
The global peer-to-peer (P2P) lending market is projected to reach US$802.34 billion by 2028, with North America expected to hold the largest market share globally, and Marble said it plans to continue servicing this growing industry and secure more client partnerships with lending networks.
Marble Financial's proprietary MyMarble platform utilizes the power of machine learning, data science, and artificial intelligence, in leveraging its proven data-driven strategies through technology solutions Connect, Inverite, MyMarble, Fast-Track, Learn and Boost to engage in and navigate a clear path towards financial wellbeing and a meaningful credit score.
Since 2016, Marble has been proud to have empowered thousands of marginalized consumers to a positive financial future, and it continues to establish ourselves as leaders in financial wellness through the licensing of our proprietary products on the MyMarble Platform.
Contact the author at jon.hopkins@proactiveinvestors.com